BUILDING FRAGRANCE
BRANDS INTO
RETAIL DESTINATIONS.
Aurel connects fragrance brands with consumers through retail distribution, e-commerce, marketplace expertise and strategic partnerships.
FRAGRANCE IS OUR
BUSINESS.
Aurel is a fragrance-focused distribution and e-commerce company operating across Malaysia and Singapore.
We work across brand development, retail distribution, marketplaces and digital commerce to bring fragrance products closer to today's consumers.
+ SINGAPORE
FROM PRODUCT
TO MARKET.
Retail and commercial distribution support for fragrance brands and partners.
Marketplace, social commerce and direct-to-consumer channel management.
Positioning, merchandising, campaigns and market development.
Flexible collaboration models for physical and digital retailers.
A CURATED WORLD
OF FRAGRANCE.
Our portfolio is continually developed based on product potential, consumer demand and market opportunities.
ONE CATEGORY.
MANY WAYS TO SHOP.
Customers move between marketplaces, social platforms, owned stores and physical counters. Aurel works across all of them.
TURNING SHELF SPACE
INTO FRAGRANCE
DISCOVERY.
Fragrance retail should be more than placing products on a shelf. Aurel works with retail partners to curate commercially relevant fragrance selections, identify fast-moving products and create stronger category visibility.
BUILT AROUND
THE PARTNER.
SELECTION
EXPERIENCE
SUPPORT
EXPERIENCE
INSIGHT
SUPPORT
IDENTIFICATION
APPROACH
FLEXIBLE WAYS
TO BUILD TOGETHER.
CURATED RETAIL
ASSORTMENT
Select high-potential fragrance products based on store profile and customer segment.
CONSIGNMENT
PILOT
Test selected products with controlled initial exposure.
WHOLESALE
Structured product supply for selected brands, products and SKUs.
CAMPAIGN
COLLABORATION
Joint launches, gifting programmes, seasonal campaigns and digital marketing opportunities.
The ideal structure can be developed together based on each partner's category strategy, store profile and commercial requirements.
LOCAL EXECUTION.
REGIONAL THINKING.
MORE THAN
A SUPPLIER.
Our role is to help turn fragrance products into a commercially relevant retail category.
START SMALL.
LEARN FAST.
BUILD TOGETHER.
Understand the partner's customers, stores and commercial objectives.
Select suitable brands, fragrances and SKUs.
Launch a controlled assortment or pilot programme.
Review sell-through, customer behaviour and category performance.
Scale successful products, stores or channels.
LET'S BUILD
SOMETHING
MEMORABLE.
Whether through retail, distribution, e-commerce or brand collaboration, Aurel is open to building partnerships designed around long-term commercial potential.
START A CONVERSATION